It doesn’t matter how big your company is, presenting your product is very important to increasing sales. In the conventional ways, sales person usually explain their products directly, dealing with potential buyers face-to-face. In this digital era, the meeting process between sales person and buyers can be replaced by presenting products widely only using photos and videos. Therefore photography and videography can be very helpful for companies.
Photography and videography help when companies are trying to convince people to buy their products. The power of photography and videography is undeniable, when you don’t spend more time and don’t focus on what the photos and videos of your product produce, you can lose a lot of sales conversions.
Psychologically, people will first look at the picture before reading a piece of writing. For example, your website visitor will ignore all existing words before seeing a good and interesting image in it. Studies show that people remember 80% of what they see and 20% of what they read.
That’s why photography plays an important role in helping companies:
- Make a good first impression
No different from direct shoppers in stores, online shoppers also judge directly on the appearance of the product. In the example of furniture products, your product should be the main focus in an image. Using a clear white background can make your product more visible.
- Builds your brand
The results of your product photos are representative of your company. Consistently post a good and professionally taken product photography on your social media can communicate your business to your audience. There has never been a big company that posted a photos of its products with poor quality on its social media. It helps your customers believe that your business really cares for their needs, wants, desires, and fears which will motivate them to become fans and eventually loyal customers who repeatedly purchase your products.
- Sets the right expectation
In fact, according to research, 22% of online product returns are because the ordered items look different than in the photos. For example, the colour in your product images is not the same as the physical product, or the dimensions of the product do not match to what is written in the product description. Professional product photography will helps remove the fear they will most certainly have about the products not meeting their expectation. Good product photography can tell the right story and will meet customer expectations.
- Tells the different from your competitor
You might feel your product is 100% unique, but that’s 100% not true.
There are businesses out there that sell of products that have the same features as yours does.
The way to kill your competitors, differentiate yourself, and to gain more market share is to talk with your photos.
Show that your products are way more attuned to detail, better for solving your customer’s problems and better than your competitors’, by using high-quality product photography.
